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Found 1 from your keywords: author="Manal Assaad"
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Leveraging Social Media Marketing 
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Manal Assaad

Social media is not a fad anymore, and marketers don’t have that as an excuse not to pursue knowledge and research to be able to leverage its power in marketing Food and FMCG brands in the Saudi market. The problem they faced was the lack of understanding why some brands succeed on social media while others fail. They lacked the knowledge to form insights on the Saudi social media scene, a…

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1-187
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