The fifth edition of The Marketing Book is a testimony to both the continuing demand for an authoritative overview of the marketing discipline and the constantly changing nature of its subject matter. First published in 1987 to coincide with the Editor’s appointment as the first academic National Chairman of the Institute of Marketing, the original concept was: To produce an authoritative…
Since their introduction, the wireless local area networks (LANs) have attracted the interest of professionals, faced with the needs of mobility and network connectivity to their organization. 802.11 networks, standardized by the IEEE in 1997 [1] has rapidly become until, in some cases, replace traditional wired networks like Ethernet. Since their arrival on the market, the steady evolution of …
The idea for this volume came with the formation of the Community of Evaluators (CoE) for South Asia in 2008. The CoE’s goal is to enhance the field of evaluation. That initiative brought together a group of evaluators from across South Asia interested in working together to strengthen the quality, use, and relevance of evaluation in the region. Dedicated evaluators came together from se…
FMIS project performance is analyzed from various angles. The performance ratings in the ICRs indicate that the majority of 55 completed projects were “satisfactory” along most dimensions of performance (67% of outcome, 87% of sustainability, 56% of development impact, 61% of Bank performance, and 59% of Borrower performance ratings were satisfactory or above).4 This pa ern changes sli…
Activiti is a lightweight, open source workflow and a Business Process Management (BPM) platform distributed under the Apache license. It can also be clustered and managed on a Cloud environment. It is the best platform to build BPM for people-to-people communication. It can be used very easily in every Java environment. It supports all aspects of BPM in the full context of software developmen…
This book covers the major historical aspects, characteristics, assessment strategies, and psychological treatment techniques for youths with social anxiety and social phobia. Chapter 1 provides an introduction to the related constructs and history of social phobia. Chapters 2 and 3 provide a summary of the characteristics and etiological variables that pertain most to youths with social anxiet…
IBM Cognos Business Intelligence is a reporting and analytics product that enables end users to develop robust reports and analyses through a web interface. This book will look at the latest version of IBM Cognos BI, IBM Cognos BI V10. With the release of IBM Cognos BI V10, we find many new features, such as: • IBM Cognos Workspace—a self-service dashboard and collaboration area • IBM C…
The objective of this paper is to incorporate the entrepreneurial view point into the framework of the resource-based view of strate- gic management. We firstly attempt to make a brief survey of the conceptual framework of the RBV, and formulize it in a static sense by contrasting it with the competitive forces approach. Secondly, we conduct a critical assessment of the RBV from a dynamic …
This book provides a multidisciplinary interrogation of the global anti-corruption campaigns of the last ten years, arguing that while some positive change is observable, the period is also replete with perverse consequences and unintended outcomes
The articles assembled in this volume offer a fresh approach to analysing the problem of corruption in developing countries and the k means to tackle the phenomenon.
Excel 2007 for Business Statistics: A Guide to Solving Practical Business Problems helps anyone who wants to learn the basics of applying Excel’s powerful statistical tools to their business or to their classes. If understanding statistics isn’t your strongest suit, you are not mathematically inclined, or you are wary of computers, then this is the book for you. You’ll learn how to p…
The U.S. Patent and Trademark Office (USPTO) in 2011 asked the Na- tional Academies’ Board on Science, Technology, and Economic Policy (STEP) to examine and report on the role of patents in standard-setting processes in an international context. For the STEP program, this charge represented the conflu- ence of its long-standing interests in the standards system on the one hand and intellectua…
SO, YOU JUST GOT the phone call . The human resources representative sounded a bit harried, like she had to fit in a bunch of calls by the end of the day and you were on her list . She asked you to come in for an interview and gave you a choice of three dates and times next week . You took the one that doesn’t conflict with your afternoon class . Graduation isn’t some far-off goal anymore:…