There is definitely a lot of hype regarding online marketing in today's Digital Mobile Age. In fact, the hype is so thick that you can cut it with a machete. Many online marketers and social media marketing firms throw a lot of jargon and buzzwords around. Still, at the end of the day, you don't really know what they are talking about. It seems they are simply throwing lots of complex-sounding …
Too often, business owners, managers, and decision-makers get fooled by the way they use language into thinking that their business is a “thing.” It is not. It is convenient and even necessary to use a noun to refer to your business when communicating with people, but when you visualize it for yourself, make sure you don’t ever do so. One of the lessons I have brought along to all of the …
Then Enron disclosed problems in its third-quarter report of 2001 and soon declared bankruptcy. All of a sudden people were interested in accounting at levels I had never experienced previously. During the first half of 2002 I had at least 500 interviews with the media, and I discussed at length issues about Enron, Global Crossing, WorldCom, Tyco, Adelphia, and Arthur Andersen. My main message …
When I graduated with a doctorate in 1977, I researched and published articles on mainstream topics, particularly current value accounting and the interaction between earnings and cash flows. After a while, it occurred to me that these are not the crucial issues of financial accounting and reporting. Ethics and honesty and fairness to financial statement users comprise the foundational issu…
The purpose of the Oracle DBA Checklists Pocket Reference is to help Oracle DBAs quickly look up the procedures they’ll need to follow when performing key Oracle data- base administration tasks. This book is divided into three major sections covering the three main areas of an Oracle DBA’s responsibilities: data- base management, installation and configur…
This book will dive into a diverse set of real-world scenarios to deliver sample business solutions that can serve as the foundation for your own solutions. It draws from the author's extensive experience with SharePoint to leverage the platform's underlying services to provide solutions that can support social collaboration, content and document management, as well as project collaboration. Ea…
Stunning developments in healthcare have taken place over the last several years, but many of our widely accepted interventions and strate- gies in mental health and behavioral medicine have been brought into question by research evidence as not only lacking benefit, but perhaps, inducing harm
It’s an old, tired joke among people in the armed services that “military intelligence is a contradiction in terms.” And yet, intelligence in the mili- tary sense — accurate, timely information that can help produce an effective strategy — is more important these days than ever before. As organizations continue to pursue their goals in an economy that seems more like a battle- field, …
This book’s primary focus is on designing hypermedia APIs. That may seem a bit strange to some readers. There are many books on programming languages, data stor- age systems, web frameworks, etc. This is not one of those books. Instead, this book covers the nature of the messages passed between client and server, and how to improve the content and value of those messages. I, personally, find …
The ActionScript 3.0 Cookbook is written with all levels of ActionScript developers in mind—people like you who want practical solutions to common problems. Keep this book next to your computer to tackle programming challenges. It is filled with exciting yet accessible and practical examples, solutions, and insights into the situations that Flash and ActionScript developers are sure to encoun…
This book will explore issues critical for success in providing e-banking. The aim is to assist organizations in utilising the opportunities offered by this relatively new set of technologies. This book largely restricts itself to the organizational view of the problem, and is therefore primarily focused on organizational internal factors. External factors, such as the political or economic…
Prevention of depression and its associated common mental disorders is a priority across the life cycle, and particularly in older adults. Currently available data from randomized clinical trials show that the rate of these disorders can be reduced on average 20–25 % over 1–2 years of follow-up. This is important with respect to: (1) reducing the current burden of suffering, even in the con…