The fifth edition of The Marketing Book is a testimony to both the continuing demand for an authoritative overview of the marketing discipline and the constantly changing nature of its subject matter. First published in 1987 to coincide with the Editor’s appointment as the first academic National Chairman of the Institute of Marketing, the original concept was: To produce an authoritative…
This book covers the major historical aspects, characteristics, assessment strategies, and psychological treatment techniques for youths with social anxiety and social phobia. Chapter 1 provides an introduction to the related constructs and history of social phobia. Chapters 2 and 3 provide a summary of the characteristics and etiological variables that pertain most to youths with social anxiet…
The U.S. Patent and Trademark Office (USPTO) in 2011 asked the Na- tional Academies’ Board on Science, Technology, and Economic Policy (STEP) to examine and report on the role of patents in standard-setting processes in an international context. For the STEP program, this charge represented the conflu- ence of its long-standing interests in the standards system on the one hand and intellectua…
This book has been developed and expanded from materials prepared for a course delivered to Masters students in Earth Science at the Australian National University. These students had a broad range of experience and discipline base, and so from the beginning the treatment was rather general. The aim is to build an understanding of the nature of scientific research, and the way in which it …
Over half of the students who enrol on economics degree courses have not studied mathe- matics beyond GCSE or an equivalent level. These include many mature students whose last encounter with algebra, or any other mathematics beyond basic arithmetic, is now a dim and distant memory. It is mainly for these students that this book is intended. It aims to develop their mathematical ability up …
The first time I visited a Veterans Administration facility was after I had completed and published my first book Stress Disorders among Vietnam Vet- erans: Theory, Research, and Treatment (Figley 1978). The facility was a VA Medical Center in Indiana that specializes in mental health treatment. My guide at the facility explained that their role was more associated with “caring for t…
Even the toughest of times comes with a silver lining. Economic slowdowns and other business challenges force us to refocus our efforts on our core business practices. They shift our attention to the things we tend to ignore during periods of growth – like improving efficiency, cutting costs, and enhancing strategies.
Th e wor k o f thes e author s represent s a signa l contributio n t o th e stud y o f affects , emotions , an d feelings , whethe r fro m th e perspectiv e o f empirica l researc h o r fo r it s clinica l applicatio n t o psychoanalysi s an d psychotherapy . Alexithymia , th e construc t the y hav e nominate d t o r…
The National Aeronautics and Space Administration’s (NASA’s) Bioastronautics Roadmap (BR) is “the framework used to identify and assess the risks of crew exposure to the hazardous environ- ments of space.” The BR was created to facilitate and support the successful accomplishment of the three Design Reference Missions: a one-year mission to the International Space Station, a month-long …
Every day the Food and Drug Administration (FDA) works to balance expeditious access to drugs with concerns for safety, consonant with its mission to protect and advance the public health. The task is all the more complex given the vast diversity of patients and how they respond to drugs, the conditions being treated, and the range of pharmaceutical products and supplements patients use. Review…
The most compelling reason for finding ways of successfully treating people who commit sexual offences against children is one of child protection. Programmes to change the behaviour of offenders may have a beneficial effect on the individuals involved and enable them to rejoin society or to be reunited with their families. But for the majority of workers engaged in managing programmes, in…
Oncology is similar to the other areas in health care in that it is under pressure to control expenditures while maintaining or improving quality of care and patient outcomes such that the value of oncology care is enhanced. Unlike many other areas in health care, the practice of oncology presents unique challenges that make assessing and improving value especially com- plex. First, patients an…
As the United States continues to devote extensive resources toward achieving a high-value, high-quality health care system, the capacity to evaluate the state of care is increasingly important. Since 2003, the annual publication of the National Healthcare Quality Report (NHQR) and National Healthcare Disparities Report (NHDR) by the Agency for Healthcare Research and Quality (AHRQ) has played …