Competitive marketing strategies are strongest either when they position a firm's strengths against competitors' weaknesses or choose positions that pose no threat to competitors. As such, they require that the strategist be as knowledgeable about competitors' strengths and weaknesses as about customers' needs or the firm's own capabilities. This chapter is designed to assist the strategist …
This elective is about strategic choices. What options do we face? Should we make moves back up the supply chain, or down towards our end customers, or should we stay where we are? Should we stick to our knitting, or diversify into other markets, and if so which? What about establishing ourselves globally: should we do it, how can we do it, can we afford to do it, can we afford not to do it? T…
The UPS Code of Business Conduct (“Code”) sets forth standards of conduct for all of UPS. Throughout the Code, “UPS” is used to refer to the enterprise as a whole, to each person within it, and to any person or entity who represents UPS or any part of the UPS organization, including suppliers, consultants, and third-party representatives. Adherence to the Code is required of all em…
Over the decades, Airbus and Boeing, the two major players have been at loggerheads for aircraft orders. This case details the intensity of the rivalry between the two companies by elucidating facts and figures of a new aircraft being developed from each of their stables. Boeing’s 787 Dreamliner being designed with new composite material is meant to set industry standards. As accordi…
This document is a result of numerous calls for help from potential farmers, aspiring entrepreneurs and government officials from all the provinces requesting guidance with drafting bankable business plans. Research has shown that prospective entrepreneurs are not familiar with the contents of their business plan, because they seldom contribute (input) into the development of a business plan…
Many companies have a brief mission statement, usually in thirty words or less, explaining their reason for being and their guiding principles. If you want to draft a mission statement, this is a good place to put it in the plan. Followed by: Company goals and objectives: Goals are destinations -- where you want your business to be. Objectives are progress markers along the way to goal achieve…
The starting point for any good discussion, meeting, or workshop on business model innovation should be a shared understanding of what a business model actually is. We need a business model concept that everybody understands: one that facilitates description and discussion. We need to start from the same point and talk about the same thing. The challenge is that the concept must be simpl…
The concept of sustainable development has received growing recognition, but it is a new idea for many business executives. For most, the concept remains abstract and theoretical. Protecting an organization’s capital base is a well-accepted business principle. Yet organizations do not generally recognize the possibility of extending this notion to the world’s natural and human resource…
The business strategy perspective argues that achieving competitive advantage hinges on pursing a coherent competitive strategy. Family businesses are also said to manifest a strong desire to develop enduring and committed social relationships with external stakeholders. Nevertheless, there has been relatively little attention devoted to the business strategic activities of family businesses an…
The UK benefits from a diverse, extremely competitive and innovative retail sector which has proved resilient during recent economic difficulties. It includes world class international companies, stable high street anchors and innovative independents, but also many retailers struggling to survive in an extremely competitive environment - with rapidly changing consumer needs and behaviour. Reta…
This document which has been prepared for discussion, comes at an appropriate time just after the recently concluded United Nations Conference on Sustainable Development in Rio de Janerio (Rio+20), and at a time when our thrust as a nation is towards economic stability, growth and sustainability. Trinidad and Tobago’s economy has been driven primarily by our rich oil and gas sectors and…
The speed of change in virtually all industries has increased exponentially over the past decades – and conventional wisdom proves that the trend will continue. In this fast-paced global business environment, the ability to possess fact- based strategic foresight, deliver systematic exploration of new growth opportunities and to institutionalise a continuous drive to improve internal business…
It is generally agreed in the strategic management literature that internal organizational assessment is less developed theoretically and practically than other areas of situation analysis. This paper presents a four stage approach to analyzing a firm's internal strengths and weaknesses and illustrates how the technique can facilitate strategy formulation through the integration of value chain …
In today’s highly dynamic business environment, organizations need to develop new competitive advantages to keep up with the speed of change in technology, customer demands and global competition. In this difficult task, organizations can benefit from innovation strategies and tools more than ever, as it helps companies to optimize their competing power by increasing their performance and eff…
South Asia is on the move. Having remained dormant for about three centuries, it has picked up speed, and is on the way to recovery. If the current development trajectory is any indicator, it is destined to become one of the most dynamic regions of the world in not too distant a future. Much, however, depends on how fast it forgets its divisive past, and transcends the narrow national interes…
This book aims to highlight the gendered nature of housing processes and systems in an international context. The intention is to explore the dynamics of contemporary economic and social change and consider the implications for the relationship between women and the housing system in developed and emerging societies in Europe, the USA and East Asia. Whilst there has been a growing interest in c…
This is the first volume dedicated to a systematic exploration of Kant’s position on colonialism. There are no similar volumes currently avail- able. For good reason, one may think: after all, the issue of colonialism is marginal to Kant’s philosophical thinking as well as to eighteenth-century Prussian politics. Kant’s critics disagree. Though few Kant scholars have so far engaged syst…
When a person has been working in an area of economics for over thirty years, he will have acquired intellectual debts. It is important then that I acknowledge some friends and colleagues whose wisdom and lore have helped me get some understanding of balance-of-payments adjustment and the international financial system. Many of these colleagues are people who are dissatisfied with some aspects,…
The mission of the China Europe International Business School (CEIBS) is to educate responsible leaders versed in ‘China Depth, Global Breadth’. The CEIBS Euro-China Centre for Leadership and Responsibility (ECCLAR) supports that mission by creating and disseminating knowledge on the practice and development of wise and responsible leadership especially in the corporate context. This coll…