This book is about light, energy, mass, space, time, and gravity: it is through these concepts that we explain the theory of special relativity and the theory of gravity, known as the theory of general relativity. We will use many thought experiments and show how physicists create and solve models. This method is the one used by Einstein himself. He understood the theory through both physical …
Risk assessment and management are core issues in social work across a range of settings and contexts. Responding to the risks posed by others, reducing risks to vulnerable persons and managing risks to themselves are all in a day’s work for busy practitioners. Managers and practitioners are routinely confronted with risk decisions, and such decisions are often central to the allocation of re…
uch has changed since the 2007 edition – although it’s still unlikely that you will have a pocket big enough to fit it in! We want to show you what a social marketing approach to behaviour change can achieve. It is a process that does more than help you tackle a wide range of behavioural issues. The principle that underpins it – putting people first – can benefit you and your organis…
The most well-known social software applications are weblogs, wikis, social networking sites and instant messaging. Social networking at a high level is described as the convergence of technologies that make it possible for individuals to easily communicate, share information, and form new communities online. But the big question today is not what social networking is, but rather what it means …
Customers are more connected and more informed than ever. Digital marketers now need an entirely fresh perspective to succeed in a world where customers and prospects experience their brand in multiple ways – online ads, websites, the mobile web and apps, blogs, email, social media, the call center, web chat, instant messaging and more. In retail, the customer journey might also include a vis…
As of this writing, we (Brad, Ozh, and Justin), have publicly released 50 plugins, which have been downloaded nearly one million times, and that ’s not counting private client work. This is a precious combined experience that we are going to leverage to teach you how to code your own plugins for WordPress by taking a hands - on approach with practical examples and real life situations you wi…
Projects have been around since ancient times. Noah building the ark, Leonardo da Vinci painting the Mona Lisa, Edward Gibbon writing The Decline and Fall of the Roman Empire, Jonas Salk developing the polio vaccine — all projects. And, as you know, these were all masterful successes. (Well, the products were a spectacular success, even if schedules and resource budgets were drastically overr…
This chapter identified SharePoint 2010 as an extremely flexible solution platform that is capable of replacing several legacy document management systems. However, before that can happen, careful planning should take place to ensure that the end user experience is improved, not degraded. Also, the path for migrating content from a legacy solution to SharePoint 2010 should be identified beca…
Globalization has played a crucial role in the expansion of supply chains across countries and continents into ever-changing worldwide networks. Manufacturers, driven by the desire to produce cost-effective, high-quality products are continuing to extend their supply-demand chains, introducing new challenges to these networks. This seismic shift has lead to the phasing out of internal logistic…
Workforce development is an overarching term used to describe a wide range of education, training and professional development activities carried out in the workplace. In this series of two books, we have endeavoured to follow the emergence of workforce development from initial concept to final application. In our first book, Workforce development: Perspective and issues, we brought together a …
Sovereign debt markets have demonstrated incredible resil- ience despite a century of dramatic political and economic up- heaval. Among the most remarkable aspects of the contemporary debt regime is the degree to which expectations of borrowers remain rela- tively uniform even in the face of such major shifts. These basic expecta- tions resolve into one background rule: sovereign borrowers mus…
In 2009, I published an article I thought would amuse me and no one else: a mathematical model of zombies. The idea was to examine a hypothetical zombie apocalypse through the lens of disease modelling: that is, using the same types of differential equations I use every day to examine the spread of infections such as HIV, malaria, human papillomavirus and a variety of tropical diseases. What …