Information Technology

The Complete Guide to Social Infrastructure

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There’s a new way to run your business on the web. It requires a different kind of thinking that puts social experiences at the core. It will make your web properties more interactive, engaging, and compelling. It’s better for your customers, which means it’s better for your bottom line. It’s called Social Infrastructure.
Platforms like Facebook, Twitter, and LinkedIn have taken the defining elements of social networks - identity, social graph, communication - and made them available for websites and mobile applications to integrate into the user experience. As a result, innovative brands now have a way to create immersive social experiences across their various digital channels. These businesses are discovering that, when users can leverage their online identity, share interesting content, and interact with friends, they are likely to stick around longer, invite others to join them, and ultimately drive revenue to your business

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Series Title

The Complete Guide to Social Infrastructure

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Publisher

: ., 2011

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Language

English

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NONE

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Subject(s)

I.T

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