Management

Designing for Behavior Change

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• The Nike+ FuelBand, a wristband that automatically tracks your movement and helps you exercise more (one of a dozen new, wear- able computing devices on the market)
• Nest, a thermostat that learns your home heating schedule, rein- forces good energy usage with a simple phone app, and automates saving money on electricity bills
• GlowCap, a cap for prescription bottles that flashes when it’s time to take medication and automatically reorders the medication online when you need it
• Clocky, an alarm clock that jumps off your nightstand and rolls around the room, so you can’t turn it off without getting out of bed (Figure Preface-1)
• Barack Obama’s highly successful online volunteer platform that enabled volunteers to call potential voters from home, whenever they had a few minutes to spare (Figure Preface-2)
• Lift, the habit-building application; 401(k) auto-escalation pro- grams for saving for retirement; and the QuitNow! mobile app to stop smoking with peer support1

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