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STARTUP AN INSIDER’S GUIDE TO LAUNCHING AND RUNNING A BUSINESS

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Too often, business owners, managers, and decision-makers get fooled by the way they use language into thinking that their business is a “thing.” It is not. It is convenient and even necessary to use a noun to refer to your business when communicating with people, but when you visualize it for yourself, make sure you don’t ever do so. One of the lessons I have brought along to all of the companies that I have worked at and consulted for is the following:
Your business is not a noun. It is a verb. It is a “happening” and a “doing.” It is nothing less than the sum total of the actions and thoughts of every employee and customer. It is the result-in-motion of all of the things that the people who participate in your business do each and every day.
Mentally framing your business in this way is an easy and useful step toward understanding it and how its complexity is organized between ideas, your staff, your customers, and the wider market. If you are visualizing the business as a noun (an object of some kind), your model of understanding is inherently missing much of its complexity. By promoting your visualization from a noun (static) to a verb, you automatically give yourself a much more complex modeling paradigm. You will immediately get closer to the reality of dance-like complexity found in all businesses as they grow and operate.

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Publisher

: ., 2011

Collation

195

Language

English

ISBN/ISSN

978-1-4302-4220-8

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NONE

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STARTUP AN INSIDER’S GUIDE TO LAUNCHING AND RUNNIN

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