Strategic Management

SAMPLE STRATEGIC BUSINESS PLAN

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Pipedream.com, Inc. will create the first Internet Sports Entertainment Network offering sports programming along with clothing and equipment. Recognizing that a vital aspect of selling merchandise online is to provide compelling entertainment content to inspire sales. The company’s unique content will showcase the new and exciting Entertainment and all the products, events, services and adventures associated with sports programming. Offering an interactive shopping experience, the channel will cater to a World Wide audience of “like minded” sports enthusiasts in an effort to build a synergistic global “sports entertainment” community.
Pipedream.com will create an Internet based brand (The Internet Network) that sports, equipment and clothing industries will recognize as a leader in the promotion, marketing and sale of its product in the online retail marketplace. Company revenues will be generated from three specific sources: (1) ecommerce commission fees paid by product sponsors (2) integrated content and banner advertising on the web site (3) sale of sponsorship packages for premiere site placement. The Company will develop and market its own branded storefront service.

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: ., 2000

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1-33

Language

English

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NONE

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SAMPLE STRATEGIC BUSINESS PLAN

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