Management
Business strategies for sustainable development
The concept of sustainable development has received growing recognition, but it is a new
idea for many business executives. For most, the concept remains abstract and
theoretical.
Protecting an organization’s capital base is a well-accepted business principle. Yet
organizations do not generally recognize the possibility of extending this notion to the
world’s natural and human resources.
If sustainable development is to achieve its potential, it must be integrated into the
planning and measurement systems of business enterprises. And for that to happen, the
concept must be articulated in terms that are familiar to business leaders.
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