Management
PRINCIPLES OF TOTAL QUALITY MANAGEMENT
At a time when the United States faces tremendous pressure from global
competition, and the voices of external customers are growing louder and
stronger, the quest for quality has never been more urgent. The very
survival of organizations is acutely in jeopardy. The notion of quality has
gone from being a socially provocative one to being a deliberate strategy
for long-term viability. In the third edition of Principles of Total Quality,
we have captured the essence of this strategy for both the service and
manufacturing sectors.
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