APA Style

Desmond, M, A, S, A, J., McCall, J, (. (2007). FUNDAMENTALS OF MARKETING (1st Edition). USA: Routledge.

MLA Style

Desmond, Marilyn, A., Stone, And, John., McCall, J.B., (Ian). "FUNDAMENTALS OF MARKETING". 1st Edition USA: Routledge, 2007. Management.