APA Style
Lehmann, K, L, K, A, D, R. (2005).
BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES (2nd).
:
.
MLA Style
Lehmann, Kevin, Lane, Keller, And, Donald, R..
"BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES".
2nd
:
,
2005.
Research Method.