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How to Increase Your Content's Discoverability

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There was a content brief. Then research. Perhaps an interview. You outlined, wrote, rewrote, reviewed, revised, edited, tweaked and proofed. Total hours spent: 20. [source]
Assuming modest $60/hour average salaries, creating that one blog post likely cost your company $1,200 or more. But by the time you hit “publish”, the next assignment was already overdue. And now the post you worked so hard to craft is collecting dust along with 60-70% of your other meticulously crafted content. [source]
This process presents a serious challenge:
As your high quality content piles up, your blog or resource center — wherever you keep your marketing content — is losing out on leads who can’t find the answers they seek.

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English

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How to Increase Your Content's Discoverability

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