Makerting

THE END OF BUSINESS AS USUAL

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This is a book about the new era of business, consumerism, and your role in defining the future of everything.... Let me start by saying thank you for picking up this book. If you read only these few lines, realize that you are part of a consumer revolution that is changing the future of business, media, and culture. You did not intentionally enlist in this movement, but you are indeed part of it. Consumers are connecting with one another, creating a vast and efficient information network that shapes and steers experiences and markets. Whether you’re a business professional or a consumer, you are part of this new era of connected or social consumerism and individually and collectively, the effects of your actions and words are nothing short of extraordinary when concentrated. Together, you ...me...we have the power to change things around us. Every day, we’re learning and practicing how to make sense of these emerg- ing privileges. Businesses and consumers have the power to change the course of the economy and it’s nothing short of disruptive. People are now investors in and beneficiaries of a new genre of collective intelligence that informs and guides people in real time. Information, whether we contribute or learn, is now a wonderful commodity that’s on demand. Needless to say, people are informing and are informed.

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Series Title

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Call Number

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Publisher

: .,

Collation

1-18

Language

English

ISBN/ISSN

978-1-118-07755-9

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

THE END OF BUSINESS AS USUAL

Specific Detail Info

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