Technology and it’s take up and use by individuals and business has transformed how we run our lives and our businesses over the past sixty years. That rate of change is accelerating as we find new uses for ever more capable technologies which can be applied to more areas of our lives than imagined even ten years ago. Today we are learning and being trained to be capable members of the workfo…
This is the purpose of Values Sell: Transforming Purpose into Profit Through Creative Sales and Distribution Strategies. Our goal is to share ideas and techniques that have proved successful for other small businesses and to provide you with strategies that will help you develop your own “creative game plan” for increasing sales and more efficiently distributing your product.
This book looks at advanced computer networking. It first guides readers through network infrastructure design. The readers are then introduced to configuring static, RIPv2, OSPF, ISIS, EIGRP routing protocols, techniques for configuring Juniper router, managing the network infrastructure, analyzing network data traffic using Wireshark, network security, IPv6, Linux networking, Internet routing…
The goal of having computers automatically solve problems is central to artificial intelligence, machine learning, and the broad area encompassed by what Turing called “machine intelligence” (Turing, 1948). Machine learning pioneer Arthur Samuel, in his 1983 talk entitled “AI: Where It Has Been and Where It Is Going” (Samuel, 1983), stated that the main goal of the fields of machine l…
With an increasing number of technologies being added to the marketing toolkit, marketers are beginning to view technology as a key component of their overall strategy. Without question, marketers are at the apex of digital evolution. Functional marketing silos are going away, and data and applications are now being tightly connected for improved customer lifecycle management, omni-channel…
Computer networking is a fascinating field that has interested many for quite a few years. The purpose of this brief book is to give a general, non-mathematical, introduction to the technology of networks. This includes discussions of types of communication, many networking standards, popular protocols, venues where net- working is important such as data centers, cloud computing and grid comput…
This book will show you how to: • Identify your Advocates by asking a single question, the Ultimate Question for customer loyalty. Yes, it really is that simple! • Energize your Advocates to recommend your brand and products plus drive sales. Advocacy isn’t a one-time event or marketing tactic. It’s a strategic and sustainable approach to building your brand and business. • Tra…
Abstract For more than half a century the discipline of economics has been based on an inadequate and misleading description of human nature. Translated into what students remember, and what has increasingly risen to the top in Anglo-American culture, this description promotes the idea that only selfishness is rational. Many economists and others have noted that the working out of the “r…
THIS BOOK is an analysis of economic fallacies that are at last so prevalent that they have almost become a new orthodoxy. The one thing that has prevented this has been their own self-contradictions, which have scattered those who accept the same premises into a hundred different "schools/* for the simple reason that it is impossible in matters touching practical life to be consistently …
A network architecture is a blueprint of the complete computer communi- cation network, which provides a framework and technology foundation for designing, building and managing a communication network. It typically has a layered structure. Layering is a modern network design principle which divides the communication tasks into a number of smaller parts, each part accomplishing a particular sub…
Elihu Burritt, well known on both sides of the Atlantic by his devoted labours for the good of mankind, especially in the promotion of peace and universal brotherhood, has recently paid a visit to some of the distressed parts of Ireland, principally with a view of sending a statement of facts, from his own observation, to his native country, together with an appeal on behalf of the sufferers un…
Welcome to CSULB’s Windows 7 Advanced Courseware! In this manual we will expand on the functionality of your computer, its networking and communication abilities, and cover more advanced topics relating to your computer and the workings of an operating system. To begin, we will explore the Control Panel. You can modify many aspects of Windows here and intermediate users will have access to a…