Statistics for Business and Economics

Edition

-

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-

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-

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Smart Marketing: “Marketing Fundamentals During the Recovery”

Words like “economic downturn”, “recession” and “depression” have paralyzed businesses and consumers in fear for the past two years. The recovery process will be slow but many economists agree the mental “fear factor” is now in our rearview mirror

Understanding digital marketing

Advertising, an essential component in the marketing of any business, has been around for a long time. The Pompeii penis is positively modern compared to some of the advertising relics archaeologists have unearthed in ancient Arabia, China, Egypt, Greece and Rome. The Egyptians used papyrus to create posters and flyers, while lost-and-found advertising (also on papyrus and often relating to ‘…

International Marketing Management

This chapter introduces students to the different aspects of international marketing that will enable them to learn its various nuances with relative ease. Students will learn about the major differences between domestic and international marketing. The methods of scanning the business and competitive environment are discussed in this chapter. This will help students to plan marketing in a …

Strategic Marketing Management

Edition

3rd Edition

ISBN/ISSN

0 7506 5938 6

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-

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-

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-

PostgreSQL : a comprehensive guide to building, programming, and administerin…

PostgreSQL is the world's most advanced open-source database. PostgreSQL is the most comprehensive, in-depth, and easy-to-read guide to this award-winning database. This book starts with a thorough overview of SQL, a description of all PostgreSQL data types, and a complete explanation of PostgreSQL commands.

Strategic Marketing

Marketing is commonly misunderstood as an ostentatious term for advertising and promotion; in reality it is far more than that. This perception isn’t in many ways unreasonable, advertising and promotion are the major way in which most people are exposed to marketing. However, the term ‘marketing’ actually covers everything from company culture and positioning, through market research, new…

GUIDE TO INTERNET MARKETING

Introductory content is for marketers who are new to the subject. this content typically includes step-by-step instructions on how to get started with this aspect of inbound marketing and learn its fundamentals. After reading it, you will be able to execute basic marketing tactics related to the topic

Application of The Defender Consumer Model

Edition

1st Edtion

ISBN/ISSN

-

Collation

1-80

Series Title

Application of The Defender Consumer Model

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-

Modern Fruit Marketing

Edition

1st Edtion

ISBN/ISSN

-

Collation

1-308

Series Title

Modern Fruit Marketing

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Marketing Management in Practice

Welcome to the CIM Revision Cards from Elsevier/Butterworth–Heinemann. We hope you will find these useful when coming to revise for your CIM exam. The cards are designed to be used in conjunction with the CIM Coursebooks from Elsevier/Butterworth–Heinemann, and have been written specifically with revision in mind. They also serve as invaluable reviews of the complete modules, perfect for th…

Advertising Decisions

Edition

1st Edtion

ISBN/ISSN

-

Collation

1-128

Series Title

Advertising Decisions

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-

Web application architecture : principles, protocols, and practices

An in-depth examination of the core concepts and general principles of Web application development. This book uses examples from specific technologies (e.g., servlet API or XSL), without promoting or endorsing particular platforms or APIs. Such knowledge is critical when designing and debugging complex systems. This conceptual understanding makes it easier to learn new APIs that arise in the r…

The Definitive Guide to MySQL 5

Edition

-

ISBN/ISSN

9781590595350

Collation

784p.

Series Title

Definitive Guide Series

Call Number

005.75/85-22 Kof d

The organization of information

A basic textbook for students of library and information studies, and a guide for practicing school library media specialists. Describes the impact of global forces and the school district on the development and operation of a media center, the technical and human side of management, programmatic activities, supportive services to students, and the quality and quantity of resources available to…

Linux In a Nutshell

Edition

Fifth Edition

ISBN/ISSN

9780596009304

Collation

xiv, 925 p. : ill. ; 23 cm.

Series Title

In a Nutshell

Call Number

005.4/32-22 Ell l

Cathedral and the Bazaar: Musings on Linux and Open Source by an Accidental R…

The Cathedral & the Bazaar is a must for anyone who cares about the future of the computer industry or the dynamics of the information economy. This revised and expanded paperback edition includes new material on open source developments in 1999 and 2000. Raymond's clear and effective writing style accurately describing the benefits of open source software has been key to its success. (Source: …

Producing open source software : how to run a successful free software project

Includes index.

The Marketing Tourism Growth Strategy for South Africa 2011 201

Edition

2010 EDITION

ISBN/ISSN

-

Collation

1-93

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-

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Developing Marketing Plans for Winery Tourism Businesses

Edition

-

ISBN/ISSN

-

Collation

1-57

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Tourism Marketing of the Napa Valley

Edition

-

ISBN/ISSN

-

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1-43

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THE INTERACTION BETWEEN DIGITAL MARKETING COMMUNICATION AND CUSTOMER LOYALTY

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-

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-

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1-56

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EFFECT OF DIGITAL MARKETING COMMUNICATION ON CUSTOMER LOYALTY

Edition

-

ISBN/ISSN

-

Collation

1-42

Series Title

-

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Marketing strategies for engaging the digital generation

Edition

-

ISBN/ISSN

-

Collation

1-289

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-

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Digital Marketing For Small Business

Edition

-

ISBN/ISSN

-

Collation

1-64

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-

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STRATEGIC MARKETING PROCESS

Edition

-

ISBN/ISSN

-

Collation

1-102

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Customer care

Think of companies and organisations that give great customer service. We all have our favourites and some may disagree about one of your choices because they have had a bad experience. We have a small delicatessen in my home town of York with 3 employees. The service is second to none. If you see something you haven’t tried before they will give you a taste. If they don’t have what you wa…

Essentials of Marketing Research

Edition

1st Edtion

ISBN/ISSN

978-87-7681-439-7

Collation

1-50

Series Title

Essentials of Marketing Research

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-

A Complete Guide to Mobile Marketing for 2014

Edition

-

ISBN/ISSN

-

Collation

1-71

Series Title

-

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MARKETING: A BRIEF INTRODUCTION

Edition

-

ISBN/ISSN

-

Collation

1-58

Series Title

-

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