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Found 1 from your keywords: subject="Audience Selection fo...
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Audience Selection for On-line Brand Advertising
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Foster Provost, Xiaohan Zhang, Alan Murray, Rod Hook and Brain Dalessandro

This paper describes and evaluates privacy-friendly methods for extracting quasi-social networks from browser behavior on user-generated content sites, for the purpose of finding good audiences for brand advertising (as opposed to click maximizing, for example). Targeting social-network neighbors resonates well with advertisers, and on-line browsing behavior data counterintuitively can allow t…

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