STATISTICAL METHODS IN E-COMMERCE RESEARCH

Internet advertising is a multi-billion-dollar industry, as is evident from the phenomenal success of companies like Google, Yahoo, Microsoft, and continues to grow at a rapid rate. With broadband access becoming ubiquitous, Internet traffic continues to grow in both volume and diversity, providing a rich supply of inventory to be monetized. Fortunately, the surge in supply has been accompanie…

STATISTICAL METHODS IN E-COMMERCE RESEARCH

Electronic commerce (e-commerce) is part of our everyday lives. Whether we purchase a book on Amazon.com, sell a DVD on eBay.com, or click on a sponsored link on Google.com, e-commerce surrounds us. E-commerce also produces a large amount of data: When we click, bid, rate, or pay, our digital “footprints” are recorded and stored. Yet, despite this abundance of available data, the field of …

Digital Marketing and E commerce Trends and Predictions for 2014

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Electronic Commerce and Web Technologies

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E-COMMERCE NOTES

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BHASKAR KUMAR PGDM, K. J. Somaiya Institute of Management Studies& Research…

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Electronic Commerce: The Strategic Perspective

Electronic commerce is a revolution in business practices. If organizations are going to take advantage of new Internet technologies, then they must take a strategic perspective. That is, care must be taken to make a close link between corporate strategy and electronic commerce strategy. In this chapter, we address some essential strategic issues, describe the major themes tackled by this bo…