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cover
Developing Relationships in Business Networks
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Håkan Håkansson and Ivan Snehota

This book is the first to apply the network approach to the analysis of business relationships in a global context. Drawing on a wide variety of international case. studies, a `network approach' is developed, giving rise to far-reaching theoretical and practical managerial insights and a different way of conceptualizing companies within markets. New angles emerge on traditional problems of busi…

Edition
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ISBN/ISSN
0—415—11570—1
Collation
1-433
Series Title
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Call Number
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