Strategic Analysis of Supply Chain Design

Edition

-

ISBN/ISSN

9788740311785

Collation

-

Series Title

Strategic Analysis of Supply Chain Design

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The A to Z of Presentations

Edition

-

ISBN/ISSN

9788740300543

Collation

-

Series Title

The A to Z of Presentations

Call Number

-

Strategic Marketing

Edition

1st Edition

ISBN/ISSN

9788776816438

Collation

-

Series Title

Strategic Marketing

Call Number

-

Essentials of Marketing Research

Edition

1st Edition

ISBN/ISSN

9788776814113

Collation

-

Series Title

Essentials of Marketing Research

Call Number

-

Values Sell

This is the purpose of Values Sell: Transforming Purpose into Profit Through Creative Sales and Distribution Strategies. Our goal is to share ideas and techniques that have proved successful for other small businesses and to provide you with strategies that will help you develop your own “creative game plan” for increasing sales and more efficiently distributing your product.

Exploring the Business Impact of Marketing Technology Integration

With an increasing number of technologies being added to the marketing toolkit, marketers are beginning to view technology as a key component of their overall strategy. Without question, marketers are at the apex of digital evolution. Functional marketing silos are going away, and data and applications are now being tightly connected for improved customer lifecycle management, omni-channel…

Brand Advocates

This book will show you how to: • Identify your Advocates by asking a single question, the Ultimate Question for customer loyalty. Yes, it really is that simple! • Energize your Advocates to recommend your brand and products plus drive sales. Advocacy isn’t a one-time event or marketing tactic. It’s a strategic and sustainable approach to building your brand and business. • Tra…

PARTNER CHANNEL BRAIN

Edition

-

ISBN/ISSN

-

Collation

-

Series Title

PARTNER CHANNEL BRAIN

Call Number

-

Guide to Increasing Supply Chain Visibility

It’s imperative in the current global economy for companies to deploy all available strategies to stay competitive. With unpredictable economic shifts, natural disasters, and other potential supply chain disruptions, it is now more important than ever to implement visibility strategies targeted to your organization’s needs and investment resources

I NTRODUCTION TO MANAGEMENT I N THE HOSPITALITY INDUSTRY

If any phrase characterizes the hospitality and tourism industry today it would probably be “constantly changing.” Worldwide recessionary conditions, globalization, industry-wide focus on sustainability and corporate responsibility are just some of the forces converging and resulting in widespread change. The result is an industry that requires future leaders in hospitality and tourism …

THE NEW STRATEGIC BRAND MANAGEMENT

This is a book on strategic brand management. It capitalises on the success of the former three editions. As far as we understand from our readers worldwide (marketers, advertisers, lawyers, MBA students and so on), this success was based on six attributes which we have of course maintained: l Originality. Strategic Brand Management is quite different from all the other books on brand manag…

PRACTICAL PACKET ANALYSIS

You may find yourself wondering why you should buy this book as opposed to any other book about packet analysis. The answer lies in the title: Practical Packet Analysis. Let’s face it—nothing beats real-world experience, and the closest you can come to that experience in a book is through practical exam- ples of packet analysis with real-world scenarios. �…

Accounting Best Practices

A chief executive officer (CEO) spends months deciding on a corporate strategy. The plan probably includes a mix of changes in products, customers, and mar- kets, as well as demands for increased efficiencies or information in a number of existing areas. The CEO then hands off the plan to a group of managers who are quite capable of implementing many of the changes, but who scratch their heads …

Advertising Decision

Advertising and promotional expenditures have become significant in the marketing of many products. In 1966 about 16 billion dollars was spend on advertising alone. This expenditure is made because advertising has a vital communication function to play in marketing as part of the overall communication mix the firm utilizes to inform and convince customers of the desirability of its product…

Negotiating Success

“Negotiating Success is an inspiring book whose time has come. While hard skills are critical in negotiations, soft skills make up the essential ingredients that support mutually agreeable gains. Jim’s blend of the two shows how to make the negotiating process human again. His approach on supporting the other in getting what they want invokes reciprocal behavior. This book shows that co…

PostgreSQL : a comprehensive guide to building, programming, and administerin…

PostgreSQL is the world's most advanced open-source database. PostgreSQL is the most comprehensive, in-depth, and easy-to-read guide to this award-winning database. This book starts with a thorough overview of SQL, a description of all PostgreSQL data types, and a complete explanation of PostgreSQL commands.

Ajax : creating Web pages with asynchronous JavaScript and XML

Using Ajax, you can build Web applications with the sophistication and usability of traditional desktop applications and you can do it using standards and open source software. Now, for the first time, there's an easy, example-driven guide to Ajax for every Web and open source developer, regardless of experience.

SALES FOR STARTUPS

To emerge from the early stages of building a new business, start-ups need to stay focused on two things: building and selling. The first is by far the most important. You can’t sell what you don’t ship, and if it’s not built specifically with the customer’s needs in mind, it’ll be next to impossible to sell even with a great sales system. But as start-ups begin putting a signifi…

A STARTUP GUIDE TO GETTING CUSTOMERS

This book is for startups of all kinds: consumer or enterprise-focused, from ecommerce to apps and everything in between We’ve interviewed more than forty founders, studied many more companies, and pulled out the repeatable strategies and tactics they used to succeed. Our goal is to show you how to get traction no matter what business you’re in.

The Definitive Guide to MySQL 5

Edition

-

ISBN/ISSN

9781590595350

Collation

784p.

Series Title

Definitive Guide Series

Call Number

005.75/85-22 Kof d

PHP 5 for dummies

Edition

-

ISBN/ISSN

0764541668

Collation

xiv, 392 p. : ill. ; 24 cm.

Series Title

For dummies

Call Number

005.13/3-22 Jan p

Enterprise Information Systems

In follow-up to the four previous conferences, which were held in Utrecht, Groningen, Tilburg and Ravenstein, the fifth edition of the SIKS/BENAIS Conference on Enterprise Information Systems (EIS 2010) is held in Eindhoven this year. The purpose of the conference series is to bring together Dutch and Belgian researchers interested in the advances in and the business applications of informat…

SALES FOR STARTUPS

To emerge from the early stages of building a new business, start-ups need to stay focused on two things: building and selling. The first is by far the most important. You can’t sell what you don’t ship, and if it’s not built specifically with the customer’s needs in mind, it’ll be next to impossible to sell even with a great sales system. But as start-ups begin putting a signifi…

Marketing

This book uncovers the mysteries behind how to create those same experiences for your small business. We will look into what exactly is “The Experience” and how to create “The Virtual Experience.” In addition, we will dive into branding and how something as small as a price tag can impact future buyers. We will analyze your multi-billion dollar competitors and help develop a strateg…

Traction: A STARTUP GUIDE TO GETTING CUSTOMERS

Edition

-

ISBN/ISSN

978-0976339601

Collation

-

Series Title

Traction : A STARTUP GUIDE TO GETTING CUSTOMERS

Call Number

-

Marketing

With the effects of the current economic downturn spurring companies to cut expenses on a broad scale, the notion of moving sales efforts to an outsourced model may not be the first instinctual solution. However, especially during times of economic tightening, outsourcing simultaneously addresses both primary fiscal concerns: cutting costs and generating new revenue. Externalizing sales and…

How to overcome Procrastination

Many people admit to putting off jobs because: they find the job daunting or unpleasant, or they hope that the job will somehow go away, or they just don’t know where to start. They may justify this by finding routine tasks to do instead. Alternatively, they may wait until the pressure is really on before starting to take appropriate action. Putting off jobs we dislike doing is a common trai…

Preventing Accidents

You don’t want to expose your team members to danger. Accidents are costly (measured in both human and financial terms), disruptive, and morale- destroying. If you’ve ever been involved in a serious accident yourself, or seen someone get hurt in one, you won’t have forgotten it in a hurry. As a manager, you have a responsibility to find ways of preventing accidents, and of minimizing the…

International Trade- Theory and Policy

This text strives to reach a median between these two approaches. First, I believe that students need to learn the theory and models to understand how economists understand the world. I also think these ideas are accessible to most students if they are explained thoroughly. This text presents numerous models in some detail, not by employing advanced mathematics, but rather by walking student…

A Real Agency Pitches a Real Client

The textbook publishing industry is undergoing staggering change as many traditional business models and practices quickly lose relevance. Peer-to-peer textbook trading networks, online used-book sellers, and a gray market that allows low-priced international editions to displace expensive U.S. texts push publishers to reconsider outmoded ways of delivering content. Likewise, the digital native…