International Marketing Strategy

Managers around the globe are recognising the increasing necessity for their companies and organisations to develop the skills, aptitudes and knowledge to compete effectively in international markets. The emergence of a more open world economy, the globalisation of consumer tastes and the unabated expansion of Internet access globally all increase the interdependency and interconnections of …

Web application architecture : principles, protocols, and practices

An in-depth examination of the core concepts and general principles of Web application development. This book uses examples from specific technologies (e.g., servlet API or XSL), without promoting or endorsing particular platforms or APIs. Such knowledge is critical when designing and debugging complex systems. This conceptual understanding makes it easier to learn new APIs that arise in the r…

Digital Marketing Strategy within Manufacturing Industries - A qualitative…

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1-115

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Digital Marketing Strategy Social media and its contribution to competitiveness

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1-80

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THE CONTENT MARKETING STRATEGY

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1-36

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BUILDING AN EFFECTIVE DIGITAL MARKETING STRATEGY

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2ND EDITION

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1-189

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