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Found 2 from your keywords: subject="STATISTICAL METHODS I...
cover
STATISTICAL METHODS IN E-COMMERCE RESEARCH
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WOLFGANG JANK AND GALIT SHMUELI

Internet advertising is a multi-billion-dollar industry, as is evident from the phenomenal success of companies like Google, Yahoo, Microsoft, and continues to grow at a rapid rate. With broadband access becoming ubiquitous, Internet traffic continues to grow in both volume and diversity, providing a rich supply of inventory to be monetized. Fortunately, the surge in supply has been accompanie…

Edition
-
ISBN/ISSN
978-0-470-12012-5
Collation
1-428
Series Title
-
Call Number
-
cover
STATISTICAL METHODS IN E-COMMERCE RESEARCH
Comment Share
WOLFGANG JANK AND GALIT SHMUELI

Electronic commerce (e-commerce) is part of our everyday lives. Whether we purchase a book on Amazon.com, sell a DVD on eBay.com, or click on a sponsored link on Google.com, e-commerce surrounds us. E-commerce also produces a large amount of data: When we click, bid, rate, or pay, our digital “footprints” are recorded and stored. Yet, despite this abundance of available data, the field of …

Edition
-
ISBN/ISSN
978-0-470-12012-5
Collation
1-428
Series Title
-
Call Number
-