Filter by

  • Publication Year
    To
  • Availability
  • Attachment
  • Collection Type
    See More
  • General Material Designation
    See More
  • Location
  • Language
Found 1 from your keywords: subject="The Future of Social ...
cover
The Future of Social Marketing
Comment Share
Olivier Serrat

Marketing is at a crossroads. Until 1960, when Theodore Levitt wrote Marketing Myopia,1 it had not been considered a serious function of strategic management. From there, the discipline developed at such pace that Marketing Management,2 Philip Kotler’s classic textbook, is in its 13th edition counting 816 pages. Organizations have never had such powerful information and communication technolo…

Edition
-
ISBN/ISSN
-
Collation
1-10
Series Title
-
Call Number
-