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Found 1 from your keywords: author=Ainomaija Haarla

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PRODUCT DIFFERENTIATION: DOES IT PROVIDE COMPETITIVE ADVANTAGE FOR A PRINTING…

The aim of this thesis was to contribute to the knowledge and understanding of product differentiation in the context of printing papers. The motivation for this thesis emerged from unsolved problems encountered when the author worked in two product differentiation projects at two different paper mills in Finland in the 1980's and 1990's. The number of non-standard printing papers such as …

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