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Found 1 from your keywords: author=Dave Sutton,Tom Klein

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ENTERPRISE MARKETING MANAGEMENT

Thousands of books have been written to try to explain how to go about the business of marketing. Most of them describe in a very basic way how to use tools like advertising or promotions or trade shows to drive your business. This isn’t one of those books. What has been left out of the dialogue is that most marketers have been off on their own island for years, while the rest of the c…

Edition: 1st Edition
ISBN/ISSN: 0-471-26772-4
Collation: 1-241
Series Title: -
Call Number: -

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