Selling and Sales Management

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Selling and Sales Management

Part one of Selling and Sales Management consists of two introductory chapters that set the context for the remainder of the book. Chapter 1 introduces the nature and role of selling and sales management before relating this to the marketing concept. The incontrovertibly interlinked relationship between selling and sales management is then explained and the notion of more sophisticated mark…

Selling and Sales Management

Part one of Selling and Sales Management consists of two introductory chapters that set the context for the remainder of the book. Chapter 1 introduces the nature and role of selling and sales management before relating this to the marketing concept. The incontrovertibly interlinked relationship between selling and sales management is then explained and the notion of more sophisticated mark…