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Found 2 from your keywords: author=Donald R. Lehmann
cover
BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES
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Kevin Lane Keller and Donald R. Lehmann

Branding has emerged as a top management priority in the last decade due to the growing realization that brands are one of the most valuable intangible assets that firms have. Driven in part by this intense industry interest, academic researchers have explored a number of different brand-related topics in recent years, generating scores of papers, articles, research reports, and books. This p…

Edition
2nd
ISBN/ISSN
-
Collation
1-55
Series Title
-
Call Number
-
cover
BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES
Comment Share
Donald R. LehmannKevin Lane Keller

Branding has emerged as a top management priority in the last decade due to the growing realization that brands are one of the most valuable intangible assets that firms have. Driven in part by this intense industry interest, academic researchers have explored a number of different brand-related topics in recent years, generating scores of papers, articles, research reports, and books. This…

Edition
2nd Edition
ISBN/ISSN
-
Collation
-
Series Title
BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES
Call Number
-