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Found 1 from your keywords: author=Mark Schaefer

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The five deadliest marketing mistakes

I had lunch with a potential new client the other day. He opened an innovative retail business last year and has spent tens of thousands of dollars on advertising. He's tried everything -- print, radio, TV, Internet, billboards. He's had sales, promotions, and PR events but can't seem to move sales. So I asked him, "Who's your customer?" He said at first he predicted it would be middle- aged …

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