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Found 1 from your keywords: author=Rachel Berry
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Rachel Berry

Organizations have always looked to maximize their PR budgets, but during an economic downturn, every marketing dollar gets extra scrutiny and is stretched as far as humanly possible. While budgets are being whacked six ways to Sunday in an effort to minimize costs, most communications programs still place a heavy emphasis on the press release as a marketing and public relations tool. It used…

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1-7
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