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Found 2 from your keywords: author=Sutia Kim Alter

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The Marketing Plan

peanut butter is in the mature stage of the life cycle. Sales increase during this stage, but at a declining rate. As Mamba sales level off, TARTINA profit margins narrow. Price competition is severe. The best way to extend the life of this product and keep profits healthy is to modify it (alter the taste, color, labeling, packaging), design new promotion, or develop new product uses. TARTI…

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