Has a CRM or incident management vendor ever told you how wonderful their knowledge management “module” is? If so, beware: knowledge management must be the core of any successful CRM deployment, not an add-on module. Knowledge is power—but only when it is deeply integrated into the customer experience, the agent experience, and the enabling technology. A vendor with a knowledgebase modul…
Social media is fundamentally changing how businesses and their customers interact. According to Forrester’s Social Technographics® research, more than four out of five U.S. online adults use social media at least once a month.2 Most Internet users aren’t passively consuming content; they’re creating it: blogging, rating, commenting, debating and collaborating. There are many reasons w…