Transnational Corporations and Local Innovation

This series is the result of a collaborative effort of several people and institutions. The contributions presented here consolidate the findings of the project ‘Comparative Study of the National Innovation Systems of BRICS’ sponsored by the International Development Research Centre (IDRC). The project is rooted in a larger research effort on BRICS National Innovation Systems being develope…

Understanding Digital Marketing

Advertising, an essential component in the marketing of any business, has been around for a long time. The Pompeii penis is positively modern compared to some of the advertising relics archaeologists have unearthed in ancient Arabia, China, Egypt, Greece and Rome. The Egyptians used papyrus to create posters and flyers, while lost-and-found advertising (also on papyrus and often relating t…

The Free Market andIts Enemies:Pseudo-Science,Socialism,and Inflation

These lectures, d e l ivered by Ludwig von Mises at the Foundation for Economic Education in the summer of 1951,would not exist if not for Bettina Bien Greaves, who took them down word for word in shorthand, and who kindly made the transcriptions available to FEE. Mrs. Greaves served as a senior staff member at the Foundation for almost 50 years, until her retirement in 1999. She and her late h…

International Marketing and Purchasing of Industrial Goods

This book presents a new approach to industrial marketing and purchasing based on a research project carried out in five European countries. The book, however, is not a complete and final report of the project. It will be followed by others. The book ought to be of interest both to researchers and managers. It presents an alternative theoretical approach but is also highly empirical. The main …

The Balance of Payments

Edition

-

ISBN/ISSN

-

Collation

-

Series Title

The Balance of Payments

Call Number

-

The facebook marketing book

Originally a network for select college students, Facebook first expanded into high schools, then larger  networks, collecting students and colleagues across the country and, eventually, the world. Now you  can not only identify your romantic partner and growing circle of friends, but also your parents and…

the Determinants of Islamic Financial Development and the Constraints on Its …

Edition

-

ISBN/ISSN

-

Collation

-

Series Title

-

Call Number

-

Introduction to Health Economics

Edition

-

ISBN/ISSN

-

Collation

-

Series Title

-

Call Number

-

Spiritual Marketing

When I first wrote this book, I was living in Houston. After I met Nerissa, I moved to Austin. I then began the process of manifesting our dream home. After a few months, we found a beautiful two-acre, two-story, Hill Country property with wandering wild deer and rabbit, and an outside pool, between Austin and San Antonio, in a small spiritual-artistic community called Wimberley, Texas. …

EMERGING DIGITAL MARKETING TRENDS AUSTRALIA & NEW ZEALAND 2013

Edition

-

ISBN/ISSN

-

Collation

1-48

Series Title

EMERGING DIGITAL MARKETING TRENDS AUSTRALIA & NEW ZEALAND 2013

Call Number

-

MARKETING MISTAKES AND SUCCESSES

At this writing, Marketing Mistakes has passed its thirtieth anniversary. Who would have thought? The fi rst edition, back in 1976, was 147 pages and included such long-forgotten cases as Korvette, W. T. Grant, Edsel, Corfam, Gilbert, and the Midi. In this eleventh edition, seven cases from the tenth edition have been dropped, and seven added, several of these being modifi ed from earlier editi…

GUIDE TO INTERNET MARKETING

Edition

1st Edition

ISBN/ISSN

-

Collation

1-65

Series Title

GUIDE TO INTERNET MARKETING

Call Number

-

Introducing Marketing

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tool…

Creating Your CV As A Self Marketing Tool

Edition

-

ISBN/ISSN

978-87-7681-945-3

Collation

1-118

Series Title

-

Call Number

-

Facebook® Marketing FOR Dummies

With more than 200 million active users and 250,000 new registrants every day, Facebook has become a virtual world unto itself. But, what started as a dorm room exercise to extend the popular printed college directory of incoming freshmen online, Harvard drop-out Mark Zuckerberg has developed an international organization employing more than 400 programmers, graphic artists, and business develo…

Marketing Management

Edition

-

ISBN/ISSN

-

Collation

1-24

Series Title

-

Call Number

-

ENTERPRISE MARKETING MANAGEMENT

Thousands of books have been written to try to explain how to go about the business of marketing. Most of them describe in a very basic way how to use tools like advertising or promotions or trade shows to drive your business. This isn’t one of those books. What has been left out of the dialogue is that most marketers have been off on their own island for years, while the rest of the c…

CIM REVISION CARDS Marketing Management in Practice

Edition

-

ISBN/ISSN

-

Collation

1-125

Series Title

-

Call Number

-

Strategic Marketing Management Planning, implementation and control Third edi…

Edition

-

ISBN/ISSN

-

Collation

1-883

Series Title

-

Call Number

-

International Marketing Management Text and Cases

Edition

-

ISBN/ISSN

-

Collation

1-585

Series Title

-

Call Number

-

12 ways to ruin your presentation

Edition

-

ISBN/ISSN

-

Collation

1-12

Series Title

-

Call Number

-

Sanitation & Water Supply in low income Countries

Edition

-

ISBN/ISSN

-

Collation

1-149

Series Title

-

Call Number

-

SECRET POLITICAL SOCIETIES IN THE SOUTH SURING THE PERIOD OF RECONSTRUCTION

Edition

-

ISBN/ISSN

-

Collation

1-42

Series Title

-

Call Number

-

Selected Appropriate Technologies for Developing Countries abstracts from the…

Edition

-

ISBN/ISSN

-

Collation

1-220

Series Title

-

Call Number

-

Timely Reports for a Changing Turkey Market

Edition

-

ISBN/ISSN

-

Collation

1-18

Series Title

-

Call Number

-

SID SAYS

Edition

-

ISBN/ISSN

-

Collation

1-121

Series Title

-

Call Number

-

Simulation Techniques In The Analysis of Marketing Strategy

Edition

-

ISBN/ISSN

1000039076

Collation

1-138

Series Title

-

Call Number

-

Sport Management Manual for Sport Management

Edition

-

ISBN/ISSN

-

Collation

1-86

Series Title

-

Call Number

-

Statistics for Health,Life and Social Sciences

Edition

-

ISBN/ISSN

-

Collation

-

Series Title

-

Call Number

-

Essentials of Statistics: Exercises

Edition

-

ISBN/ISSN

-

Collation

-

Series Title

-

Call Number

-