Organizations have always looked to maximize their PR budgets, but during an economic downturn, every marketing dollar gets extra scrutiny and is stretched as far as humanly possible. While budgets are being whacked six ways to Sunday in an effort to minimize costs, most communications programs still place a heavy emphasis on the press release as a marketing and public relations tool. It used…
E conomics has traditionally been defined by both its methods and its subject matter. That is to say, there are economic methods—models and statistical tests—that are based on a set of assumptions about the way people behave and interact with one another. Moreover, there is a distinct set of “tools” or “principles” economists employ in their analyses
People go to court for many reasons. One of the big reasons people go to court is to ask a judge to help them when someone hurts them. Or they may have a disagreement with someone and need a judge to tell them what to do. Or sometimes a person gets in trouble with the police and ends up in court. There are many different courts located in New York City. Some courts handle only certain kinds of…
Since the early 1920s, numerous pamphlets and articles, even a few books, have sought to forge a link between "international bankers" and "Bolshevik revolutionaries." Rarely have these attempts been supported by hard evidence, and never have such attempts been argued within the framework of a scientific methodology. Indeed, some of the "evidence" used in these efforts has been fraudulent, some …
Projects are critical to the success of any organization. They are the activities that result in new or changed products, services, environments, processes and organi- zations. Projects increase sales, reduce costs, improve quality and customer satisfaction, enhance the work environment, and result in many other benefits. As organizations have recognized the criticality of projects to their su…
Welcome to the Project Management Guidebook. This Guidebook provides a practical approach to what many consider a complex process: the management of projects. This Guidebook is designed to simplify the management processes required to manage a project successfully from end to end. It defines Project Management in simple terms and provides you with all of the documentation tools required to make…
The European financial landscape has changed dramatically over the last couple of years and the pace of change appears to have moved into a higher gear with the establishment of Economic and Monetary Union (EMU). However, although EMU and the introduction of the euro have played a pivotal role in the changes the European financial system has been undergoing, a host of other factors can be ident…
There is a widespread view that the Credit Crunch of 2007-9 was, in part, a result of insufficient reach of regulation and that a solution is to take existing regulation and spread it more comprehensively across more institutions and jurisdictions. That would be an incorrect diagnosis. At the heart of the crisis were highly regu- lated institutions in regulated jurisdictions. The crisis has inv…
The term ‘‘banking’’ can be applied to a large range of financial institutions, from savings and loans organisations to the large money-centre commercial banks in the USA, or from the smallest mutually owned building society to the ‘‘big four’’ shareholder owned banks in the UK. Many European countries have large regional/cooperative banks in addition to three to five universal …
Business managements make daily decisions on many issues, such as how much and where to produce, for which market, what prices to set, and how much stock to keep. Mathematical models can help to make the best decisions, among the possible alternatives. The objective of this book is to present a survey of selected Operations Research methods, and some of their applications to managerial decisio…
This training guide is designed for information technology (IT) professionals who develop or plan to develop HTML documents such as webpages or Windows Store applications. It is assumed that, before you begin using this guide, you are familiar with web development and common Internet technologies. This book covers some of the topics and skills that are the subject of the Microsoft cer- tificat…
The study of business law and, more generally, the legal environment of business has universal applicability. A student entering any field of business must have at least a passing understanding of business law in order to function in the real world. Additionally, students preparing for a career in accounting, government and political science, economics, and even medicine can use much of the inf…
It turns out the future doesn't really care about space travel. It used to, or at least when I was growing up all the science fiction I read promised that space travel would someday be commonplace. That was what made it the future: we would all be so bored with flying to other planets that we wouldn't even really talk about it anymore, it would just become a dull backdrop to our daily lives. Th…
He that would learn to fly must be brought up to the constant practice of it from his youth, trying first only to use his wings as a tame goose will do, so by degrees learning to rise higher till he attain unto skill and confidence." So wrote Wilkins, Bishop of Chester, who was reckoned a man of genius and learning in the days of the Commonwealth. But so soon as we come to inquire into the mat…
Let posterity know, and knowing be astonished, that on the fifteenth day of September, 1784, Vincent Lunardi of Lucca, in Tuscany, the first aerial traveller in Britain, mounting from the Artillery Ground in London, and traversing the regions of the air for two hours and fifteen minutes, on this spot revisited the earth. In this rude monument for ages be recorded this wondrous enterprise succes…
The past decade has seen tremendous changes in the world economy. Many of these changes are linked to new technological advances that have trans- formed what the global economy produces, the ways in which many goods and services are produced, where they are produced, and how goods and services are transferred from the firms that produce them to the households, governments, and other firms that …
Information and Communication Technology (ICT) has, within a very short span of time, turned out to be one of the basic building blocks of modern society. Many countries now consider understanding ICT and mastering its basic skills and concepts as part of their core education policy. While there have been many new technologies being introduced from time to time, with ever increasing rapidity, …
Thirty years ago, when I joined the faculty at MIT to study computer culture, the world re- tained a certain innocence. Children played tic-tac-toe with their electronic toys, video game missiles took on invading asteroids, and “intelligent” programs could hold up their end of a serious chess match. The first home computers were being bought by people called hobby- ists. The people who boug…
The future of higher education: how technology will shape learning is an Economist Intelligence Unit white paper, sponsored by the New Media Consortium. The Economist Intelligence Unit’s editorial team executed the survey, conducted the interviews and wrote the report. The findings and views expressed do not necessarily reflect the views of the sponsor. Marie Glenn was the author of the repor…
“Only sociology, founded on biology, founded on all the positive sciences, can give us the laws of humanity. Humanity, or human communities, are the organisms already prepared, or still in process of formation, and which are subservient to all the laws of the evolution of organisms. “One of the chief of these laws is the variation of destination among the portions of the organs. Some peopl…
This book is a tutorial on Enterprise JavaBeans (EJB). It’s about EJB concepts, methodology, and development. This book also contains a number of advanced EJB topics, giving you a practical and real-world understanding of the subject. By reading this book, you will acquire a deep understanding of EJB. Make no mistake about it—what you are about to read is not easy. EJB incorporates concept…
Practical Programming is true to its name. The information it presents is organized around useful tasks rather than abstract constructs, and each chapter addresses a well-contained and important aspect of programming in Python. A student wondering “How do I make the computer do X?” would be able to find their answer very quickly with this book.
this textbook is to provide a step-by-step guide to financial econometrics using EViews 6.0 statistical package. It contains brief overviews of econometric concepts, models and data analysis techniques followed by empirical examples of how they can be implemented in EViews. This book is written as a compendium for undergraduate and graduate stu- dents in economics and finance. It also ca…